Before we explain our process at ATCG Web Design in regards to Nevada Responsive Web Design, we need to explain a few things about responsive design so can know if you need a responsive website or not.
What is Responsive Design?
In its simplest form, responsive web design is: “an approach to web design aimed at allowing desktop webpages to be viewed in response to the size of the screen or web browser one is viewing with (source: Alistapart.com).” This means that when you view your website on a desktop, tablet, or mobile phone you want your customers (or users) to fulfill your business goals regardless of their device and not have a hard time doing it.
Why is Being Mobile Friendly Important?
Today, it seems like mobile devices are being used more and more but where is the data to back up this assumption? The first instance is in April 2011 Google published a study stating that 81% of smartphone users access the internet on their mobile devices, 59% of those users use the internet on their phone while waiting and 43% of those users would give up beer if they would otherwise have to give up their smartphones. Two years later in 2013, the Kleiner Perkins Caufield & Byers, 2013 Internet Trends Report was published which states that “We (The American People) check our phones 150 times a day.” Then information paired with Flurry Analytics Q4, 2014 Report stated “that users, on average, spend 177 minutes on our phones per day and that the number of global users for mobile users has surpassed the amount of desktop users as of 2014.” Overall mobile usage is increasing tremendously to access the internet because people are using their phones and tablets more than their desktops.
But how important is Responsive web design for your business or website? Since the display of Smartphones has become so relevant in our lives today, your website must be or become responsive to ensure that users visiting your site on a mobile device are not turned away; causing you to miss out on possible leads, sales, and passing relevant information to your target audience. This information comes directly from a study put together by Google and Plusnet entitled “Plusnet Uses Responsive Web Design, Sees Traffic Grow 2x and sales 10x on Smartphones and Tablets” published in 2013.
Responsive Web Design has even gotten to the point that in Google’s Web Fundamentals, they have dedicated a small section titled “What Makes a Good Mobile Site” and an entire section in their “Design & UI” Fundamentals about “Responsive Design”. Overall you can see that having a responsive website is very important in any website and big companies are taking note.
How can you tell if your website is responsive?
Fortunately Google has provided us with a Test My Site Tool that will tell you exactly how your site is performing in terms of speed and mobile friendliness.
Is Having a Responsive Site All You Need?
Having a mobile site isn’t the only thing that you need when making sure that users have a fulfilled experience when visiting your site. In addition to Google’s other studies, they also coined a term called “Micro-Moments” and state that they are “Your Guide to Winning the Shift to Mobile”. Micro Moments are the “the critical touchpoints within today’s consumer journey, and when added together, they ultimately determine how that journey ends” (The Moments That Really Matter: Micro-Moments). In this study, it is determined that Micro-Moments are made up of three critical interactions: Intent, Context, and Immediacy.
The Micro-Moment's Vendiagram
Average Length of Each Mobile Session
When it comes to your business or website these mico-moments are crucial to achieving your online business goals even with mobile sessions only being a 1 minute and 10 second average. With this new research coming out there is a devised a strategy which helps websites achieve the most in this small time-frame. The strategy is comprised of Being There, Being Useful, and Being Quick.
Achieving the Most in Your Micro-Moments
Anticipating your target audience’s purpose to visiting your site.
Connect your consumers’ needs to their answers
Your cusomters mobile experience needs to be quick, fast, and easy.
How ATCG Web Design Can Help
Here at ATCG Web Design we specialize in making sure that all of the websites we had done work on are responsive and try to follow the three essential steps that make up micro-moments without losing your business goals and objectives. We do this by conducting a quick meeting with you and your business to fully understand your website goals, determine how a mobile/responsive site might be able to help you and start putting together a site that represents your unique business while achieving your business goals.